Prothom Alo one of the most popular Bengali newspapers in Bangladesh was launched in Dhaka around 1988. Ever since then it has grown immensely in terms of overall readership. The current readership reports state the average readership of Prothom Alo is around 435,000.
Reasons for Popularity:
Prothom Alo has carved a place for itself among newspaper readers in Bangladesh by constantly raising voice on issues like violence against women. The newspaper realistic reports and investigation helped stop the shameful acid attacks on women of Bangladesh. Prothom Alo is also involved in other social welfare activities like it is the chief organizer of the Bangladeshi Mathematics Olympiad.
Prothom Alo has a host of intriguing supplements in its repertoire that keeps readers glued to the newspaper all through the week. Some of the more popular ones are:
Chutir Dine : The pick of all the supplements, Chutir Dine (“On the day off”) covers all the important stories and events taking place in Bangladesh in a week’s time. It has a special section for literary columns contributed by the nation’s finest literary minds.
Vigyan Projonmo : This supplement is an all out science special pullout and targets the younger generations.
Noksha : Supplement of health and lifestyle like Noksha is a prime reason behind high circulation of Prothom Alo on Tuesdays.
Growth of advertising in Prothom Alo:
Prothom Alo, published from Dhaka reaches out the huge population of Bangladeshis. The newspaper being printed in Bengali obviously has mass appeal across all districts. As a result, advertising in Prothom Alo yields great response.
Prothom Alo continues to grow as the most widely read Bengali newspaper in Bangladesh. The biggest rivals of the newspaper are Daily Star and The Daily Ittefaq.